New Era is a famous brand of making caps in America. Besides that it produces the caps of NBA, NFL, the most popular is red bull hats caps series. With that many hip hop stars and film stars wear New Era caps, New Era caps get out of sports area, and get welcome of people who like street culture and sports, so it becomes the newest fashion wear index. The most popular hat is monster energy hats in HIP-HOP bound.

It is announced as the brand of professional baseball cap which both enjoys the world's best quality and design. Its slogan is "It's not a cap, it's a flag!” Speaking of NYC of NEW ERA CAP now in New York, the most popular is the all-black style-- BLACK OUT. In recent years, and in almost all the American studios for hip-pop music, there are always some pop stars who wear New Era Cap. In 2004, nfl hats entered the Chinese market, bringing us the newest concept of fashion. Cap is always the side-matter in autumn and winter, but now it turns from the guest into the host and becomes the major fashion accessory. Then the cap becomes more appreciative and enables the overall dressing to stand out more Besides that, the caps also have a cool temperament of persist its old ways. Say without exaggeration, those kinds of caps give audience the most visional enjoy!

Displaying different styles, cap is not only a tool for protection against the cold and hot but also a culture and a fashion, New Era lets wearing hat becomes a way to show one's personality. Moreover, New Era also cooperates with NBA. The flat-rim hat of New Era is always associated with MLB. But the conventional products are not limited to MLB. Recently, NBA cooperates with New Era to launch the flat-rim hats in 2010 edition. Before, NBA also had brought out even brim hats, but they are all produced by Adidas. They are decent in shape but not in spirit. They are too much sports and feel like lacking in a little of street flavour. This time the production would account on New Era. It would be full of anticipation. New Era will release a series of flat-rim hats with the theme of the movie Alice in Wonderland.

The upcoming hallucinatory fairy is directed by Tim Burton. He follows his consistent hallucinatory Gothic style. The film conbining with five styles hats of New Era will be sold in global selling shops of New Era.